Graphic recording using the example of a press conference (analogue)
Before Corona, a perennial favorite for me as a former PR consultant in the healthcare sector (since and during Corona it has been the digital format). I do a lot of pre-reading on the topic, the dates and the competition to make sure I get the numbers right on the screen (thanks to all the amazing agencies out there for the perfect briefings!).
Long before the speakers and journalists, I set up my graphic wall together with the technicians and already draw the headline or a frame - the agenda including the names of the speakers, duration of the lectures and times as well as space for the discussion are printed out and ready to go Planned layout. The moderator was already briefed to introduce me, because nothing is stranger for the participants than not knowing who this woman is and why she is standing here and drawing! When it starts, the recording will also be presented - as a fixed part of the event! When the speakers have spoken and all questions have been answered, there is - of course - a flying buffet that allows the participants to look at the finished recording while eating, to take photos, to exchange ideas with colleagues or the speakers, or to ask the agency or the customer questions place. For multi-day or digital events, please follow the sliders.
Graphic recordings at congresses, trade fairs or conferences (analogue)
In addition to the classic advantages of graphic recording for standalone or one-day events, graphic recording has the advantage that the images and thus the messages can be transmitted across space and time.
What is meant is that in the case of events lasting several days, the graphic recording can serve as a starting point and summary of the previous day or as a wrap-up of the entire event at the end. In addition, the recording of the symposium/lecture/breakout can of course be transmitted in real time by camera to the exhibition stand or the foyer, for example, or played back as a time-lapse video recording, or the finished work can be exhibited, where the participants keep passing by.
Graphic recordings at online meetups, workshops and conferences
Just like with analogue recordings, the placement of the recording in the digital space and in the program requires some thought.
Is it about documenting what was said, as you would do as a group in front of a metaplan wall or a whiteboard, e.g. in Zoom? Then collaborating in Mural, Miro, a split screen or a suitable video conferencing tool is a good option and the recording particularly supports the common understanding of what was said or helps to structure the knowledge. Is it about knowledge transfer? Then the recording is better located in the background and is a good tool between the individual workshop blocks to review what has been said - in the final discussion round or Q&A, the recording can also be the focus again and the questions/answers in real time assigned to topics or speakers. When planning an event (or translating it into digital), you need a sure instinct, good planning and flexibility in order to create a good result for the participants. You are welcome to involve me in the planning at an early stage, and I am happy to share my experiences from the numerous events and various formats that I was able to accompany digitally in 2020/21.
Creative session as edutainment - analogue or digital
A new claim, a new motto - not simply communicated, no, but visualized and internalized by the employees! As part of a 2-day training course, I was able to guide the employees of this client through the basics of visual thinking…
in fact specifically designed for the everyday life of the participants in order to unveil their own claims as the highlight of the evening and to be visualized in many new individual ways! We created a virtual exhibition and each individual, but also the group as a whole, filled the initially empty phrases with their own meaning and combined them with a shared experience and an individual creation!
Here is my impulse at Yuri Malishenko's vizthink Copenhagen
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And here for the animal drawing tutorial on Ben Felis' YouTube channel
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A living document in the context of digital transformation - analogue
I was able to implement a wonderful example of cooperation, change and a sense of togetherness
with the IHK Offenbach. A mural was desired that represented all the new and changing areas of
responsibility in the organization and also picked up the employees.
Instead of getting involved and proposing an image that a few would then approve, we decided to let the image emerge bit by bit in 4 sessions, each 1 week apart. Namely on the main floor, where all employees could walk by and leave feedback and input. For the presentation, I led through the entire picture again - and since then it has adorned the central conference room.
Explain complex things and attract attention: with an explanatory video
A video is the perfect solution to package complex and extensive content in an entertaining way.
This is also the challenge with the explanatory video on NMOSD.
A rare autoimmune disease that occurs suddenly and is often confused with multiple sclerosis. In cooperation with the agency, we wrote a voiceover text that explained the illness objectively and comprehensibly, and underscored the words with medically correct and tangible images, briefed the voiceover and animated according to the speaking speed and dramaturgy. The color and imagery of the campaign, uniform wording, the right tone for this serious and treatable disease, the consideration of the technical and legal hurdles and timelines are of course taken into account and planned in the process.
The video with a lot of information about the disease can be found on the Strong with NMOSD page. We often implement internal, confidential or HWG-protected content and can therefore only share a selection of the resulting videos here:
Another example for an explainatory video is the “Management Potential Analyse” for Rochus Mummert (in German)
More visibility (and citations) for science
A speaker whose lecture I had recorded once said to me: I need you for all my lectures! That would be a hit at congresses! - Another then said: Could you imagine doing a visualization of my paper? Surely it will be quoted more often then!
Since then, I've been creating scientific illustrations more frequently, which are published exactly as they are, depending on the journal, or are recreated by the publishing house's graphics department in its own CI. I am also happy to create slide decks for scientific presentations at congresses, visualize posters for a poster walk, or design a visual framework for the new guidelines. The publication is enough for me as a briefing! Sign up here.
Chalk pictures for the coffee house charm
Every now and then I embellish empty spaces in coffee houses in the region or write panel pictures - why not also at the coffee stand of your exhibition stand? Find examples of menu cards, café embellishments and displays - and feel free to contact us here for further design ideas with chalk.
“Working with Kathe was wonderful. Not only were the visualizations at the highest level, the holistic support through the process was also very supportive. With all of this, Kathe manages to incorporate so much humor and lightness into her work that the visualizations always put a smile on my face. Thanks!"
Janek Panneitz, thinking without boxes
"Kathe is not only an excellent illustrator, she also has the gift of translating what was said into extremely entertaining and memorable images in the shortest possible time. She accompanied the preparatory work for our expert board with a lot of empathy and tireless commitment and made the event significantly to ours all successful. The collaboration is a real pleasure, not least because of your very uncomplicated and always solution-oriented thinking. Thank you!"
Susanne Schwartz, medicine and market
Kathe has been supporting the German Foundation for Young Adults with Cancer since 2019 with the graphic preparation of lectures and webinars as well as with live recordings at events. Her analogue and digital graphic recordings illustrate in a special way, target group-oriented and highly sensitive topics (e.g. cancer & desire to have children, financial consequences of cancer) and are always an absolute eye-catcher and crowd puller. In addition, Kathe illustrates all projects and digital aid offers of the foundation with her humorous and appealing graphics. It has given the foundation's materials and information its own unmistakable character and thus not only offers the young people affected an ideal introduction to the often difficult subject. We are very happy to have Kathe by our side in the future and thank her for her incredible commitment to young adults with cancer.
The team of the German Foundation for Young Adults with Cancer, Berlin
Seit 2019 unterstützt Kathe die Deutsche Stiftung für junge Erwachsene mit Krebs durch die grafische Aufbereitung von Vorträgen und Webinaren sowie mit Live-Recordings auf Veranstaltungen. Ihre analogen und digitalen Graphic Recordings veranschaulichen auf besondere Weise, zielgruppengerechte und hoch sensible Themen (bspw. Krebs & Kinderwunsch, Finanzielle Folgen von Krebs) und sind dabei stets ein absoluter Hingucker und Publikumsmagnet. Außerdem illustriert Kathe sämtliche Projekte und digitalen Hilfsangebote der Stiftung mit ihren humorvollen und ansprechenden Grafiken. Sie hat den Materialien und Informationsangeboten der Stiftung einen eigenen, unverkennbaren Charakter verliehen und bietet so nicht nur den jungen Betroffenen einen idealen Einstieg in die oft schwierige Thematik. Wir freuen uns riesig, Kathe auch in Zukunft an unserer Seite zu haben und danken ihr für ihr unglaubliches Engagement zugunsten junger Erwachsener mit Krebs.
Das Team der Deutschen Stiftung für junge Erwachsene mit Krebs, Berlin
„Die Zusammenarbeit mit Kathe war wunderbar. Nicht nur, dass die Visualisierungen auf höchstem Niveau waren, auch die ganzheitliche Begleitung durch den Prozess hat mich sehr unterstützt. Bei all dem schafft Kathe es so viel Humor und Leichtigkeit in ihre Arbeit einfließen zu lassen, dass die Visualisierungen mir immer wieder ein Lächeln ins Gesicht zaubern. Danke!"
Janek Panneitz, thinking without boxes
"Kathe ist eine nicht nur hervorragende Illustratorin, sie hat auch die Gabe, Gesagtes in kürzester Zeit in höchst unterhaltsame und einprägsame Bilder zu übersetzen. Die Vorarbeit zu unserem Experten-Board hat sie mit viel Empathie und unermüdlichem Einsatz begleitet und die Veranstaltung maßgeblich zu unser aller Erfolg geführt. Die Zusammenarbeit ist nicht zuletzt durch ihr sehr unkompliziertes und immer lösungsorientiertes Denken eine wahre Freude. Danke!“
Susanne Schwartz, Medizin und Markt